SF Marathon 2024 Visual Theme Guide

For the 2024 SF Marathon, I collaborated with the marathon's marketing and design team to build the full visual suite for race weekend and the events leading up to it. Working inside their brand guidelines, I designed t-shirts, medals, route maps, brochures, flyers, and posters, re-skinned their landing page, and created the Figma design system and asset library the contract designers worked from — plus a vendor asset suite the marketing team distributed. The role sat at art-direction level, but plenty of the original creative is mine, shaped through rounds of exploration and buy-in to the finished work.