Social Campaigns
SFM Photo Weekly Giveaway campaign.
The criteria for this project were to pull from a select set of approved images that were submitted by previous race and campaign participants. Doing this helped the campaign have an inspiring, inclusive and celebratory feel that engages and motivates race enthusiasts. I explored different layouts and grids keeping space constraints vs content balance front of mind. I added the SFM brand blue overlay to make the images feel more like a background texture and then explored various content layouts for the forefront making the copy pop more than in previous race designs. I created some centered options but ended up leaning into the left justified option as this enabled me to bump up the hashtag to a larger and bolder size that increased overall impact. Starting with the final deliverables and moving down this page you will find photo collage, first round design explorations, final round deliverables and previous year campaign references.
