visual designer
visual designer
Fitbit Local was a national campaign, launched in 12 US cities over the course of 1.5 years. Bringing live in-person group workouts with local fitness influencers, professionals, and vendors to key landmarks in participating cities.
The ask was to create a sub-brand of Fitbit that had recognition but also spoke to a niche outdoor group workout audience in a fresh way. It involved a logo design for each city that would then be applied to digital and printed deliverables for each event. I designed logos for the cities and launches that you see represented below. I created signage, banners, emails, t-shirts, social posts, posters and postcards that became the design system used for each city to inform, engage, and activate participation, exposure and sales.