visual designer
visual designer
Fitbit's mission of inspiring and empowering people to live healthier and more active lives is partially driven through their ambassadors. As Art Director and lead designer, I created a responsive web experience and hub for users to engage with Fitbit ambassadors and the products they love. Through research, wire-framing and prototyping I aligned my design solutions with core messaging, brand values, a target audience, marketing strategic objectives, and the Fitbit brand and design language.
The desktop design was designed to have each section be a sticky page that would scroll up when users scrolled or clicked down. Each page would have interactive buttons to navigate the various sections and takeovers with expand and minimize functionality. The pages would scroll up and stick behind the header nav in their browser window. As the user continued through the site and each page they will have CTAs to help guide them through the ambassador experience.
The mobile version was iterated to include the header tabs for Celebrity Ambassadors and Local Ambassadors with touch and scroll.