visual designer
visual designer
Art directed & created logo, branding, timeline, posters, email, social campaigns and T-shirts for 2017 Fitbit 10th Anniversary initiative. Deliverables of this campaign were distributed nationally, used on multiple social channels, delivered to our opted-in users and displayed in Fitbit HQ SF as well as other international Fitbit offices. This campaign needed to be fresh, energetic and align directly with Fitbit's iconic brand and mission while speaking to the possibilities and goals moving forward. Working through the design rounds, I mentally referenced Swiss Design inspiration from Jacqueline Casey and Mike Joyce, but being mindful that I couldn't get too extreme with the style and needed to keep this recognizably Fitbit branded.
The project kicked off with an internal design team brain storm, concept study and thumbnail sketch exercise. Through multiple rounds of feedback and revision with stakeholders, partners and leadership–final options were quickly iterated and mocked up in proposed channels and formats for print and digital deliverables and sent for final feedback and approval from the CEO. This was the winning design.