Indeed — Wil DeBoer Design

visual designer

My work at Indeed involved creating assets for new products & feature launches, emails, web & social banner ads, product one-sheets, social assets, events graphics & swag. I collaborated with design team-mates and with marketing, product, and leadership partners. I delivered impactful and engaging conceptual designs that aligned with Indeed brand, campaign story-lines, and company KPI’s and OKR’s.

Indeed launch of Recruiting Automation (first round iteration)

Mouse over image to scroll up and down

Deliverables: Feature launch commercial, LP, and ad banners. Campaign concept was based on humanizing recruiting automation and streamlining the hiring process. These designs were one of the concepts highlighting the commercial and campaign messaging and were created with modules from Indeed’s design library.

The creative process started with working alongside the Video Campaign CD, AD & copywriter to concept and storyboard storylines for the TV spot launching recruiting automation features from Indeed. Funneling these concepts through the review and editing process to end up with two final video concepts that were run on live television and also parsed out and used as shorter clips and various visual still collateral for social, landing pages and emails.

Recruiting Automation desktop (first round iteration)

Mouse over image to scroll up and down

Recruiting Automation (Smart hiring) final design

Mouse over image to scroll up and down

Product renamed to “Smart hiring” and technically lived under “Indeed for employers” site tab. Hero space and supporting sections of landing page adjusted accordingly, but the overall campaign concept of human-centric recruiting remained the emphasis. Actual campaign ad footage stills used for hero video module. Indeed for hiring sub-logo was still used for other launch assets.

Secondary section features finalized stylized product screens highlighting key features.

Recruiting Automation (Smart hiring) desktop final

Mouse over image to scroll up and down

Secondary simplified product screens module carousel

Click right and left arrows to scroll gallery images.

Campaign web banners

With brand shapes and colors and bold copy for emphasis on the key messaging

Campaign web banners

Photographic options with bold copy for emphasis on the key messaging.

Billing reports one pager

Implemented a unique hero module with simplified product screen and supporting simplified screens based off of full product screens submitted in the ticket from partners. I collaborated with the copywriter to streamline the screens to focus on telling a concise and clear story outlining the process of the billing reports feature.

Indeed IG story: Spread the Love Bingo

Quick same day turnaround ask for a last minute request. Had a lot of fun creating this, leveraging Indeed’s extensive illustration library and repurposing/ reimagining as needed. Breaking from Indeed’s brand color staple of blue and iterating this design in soft pastel pinks to align with concept.

Indeed Public Sector Launch Assets

Web banner ads, one-sheet for sales team and newsletter headers. Created new interlocking and overlapping shape styles to convey a sense of community and relationship building and visual interest.

Indeed Public Sector newsletter & blog web banners

Indeed localized evergreen Employer Inclusion & Diversity Report 2023 social and web banner concepts and templates

Concepts explored various text sizes, imagery, color and background design within Indeed Employer Brand Guidelines. Moving through the review rounds and design process iterations reflect insights from partners and with further exploration we landed on an initial concept that I refined further by deepening the background shape shadows to create more depth without adding to much noise to detract from the messaging. Relying on color within the text to highlight copy where it made sense. The final deliverables were cohesively brand compliant, clean, easy to update (templatized), and accessible.

Indeed localized evergreen Employer Inclusion & Diversity Report 2023 social & web banner final templates for design system update

Indeed localized evergreen Employer Inclusion & Diversity Report 2023 banner finals in-situ

Tasked with creating new web ad banners for Indeed 2023 Jobs Report, the first in-situ reference shows the final design which was also implemented in identical formats for various global markets.

Indeed localized Recruitment Automation Social & Web Banner Update Campaign

Building off of the same Recruitment Automation campaign at the top of this page, I switched out images and updated the cropping style to reflect brand evolution and used the brand guide, supporting documentation in the brief, and creative exploration to layout copy for each market, selecting images that aligned with insights from each target audience to achieve the end result. Creative below shows some early round explorations with copy, font style, imagery, and spacing to final deliverables from Figma to finals in-situ.